Mountain Dew do most of their marketing work in New Zealand either online or on the road with their brand ambassador programme. I helped them combine the best of both these worlds with a microsite for the Winter ‘08 Dew Road Tour.
The site is designed for & built on the popular blog engine Wordpress – making it really easy for the Dew team to update almost every area on the move. It includes blog posts, photo galleries (integrated with Flickr), video and rego forms and was all done super quick on a very modest budget.
The tour will be kicking off in June ‘08 and is supported by a banner campaign on social networking and snowboard sites – check it out while it’s up.
