The Russell McVeagh Graduate Brochure is a big fuss 30 page annual publication designed to attract the best and brightest of graduating law students to the firm. I gave the 07/08 edition a fresh focus on content from the reader’s peers and a strong, contemporary aesthetic. I retained the strong brand black but teamed it with blocks of intense colour, candid photography plus a nice new typeface which has gone on to form a key part of the entire firm’s re-brand.
The current Russell McVeagh summer clerks featured heavily in the brochure so we built them a blog and added plenty of good links from the print piece to highlight indepth and dynamic content.
