I designed Mountain Dew New Zealand’s site a couple of years ago. MD’s ambassador programme of sponsored ‘extreme’ sports people generates a heap of good content so the website is a platform for that plus plenty of news & event info. Accordingly the central focus of MD’s marketing effort is around the young girls and guys that are into those action sports – hello grunge, meet green.
Since launch I’ve done a few updates: re-skinning the whole thing for big promos; adding a video/gallery tabbed element to the home page; plus ‘widgetising’ a bunch of content for sharing – it’s been a really fun site to work on.
Despite having taken a thorough 2 year bashing via it’s CMS the site is still hanging together pretty well. It could do with good a lick of designer polish and a re-imagining of a few parts, but none-the-less still does me proud when I think about the budgets and the timeframes!
