Moving right along from talking about Twistori here’s another extremely simple and effective online project – Brandtags. Online reputation reporters need to see this. Admittedly it’s a far from scientific sampling but still very poignant insights into the common perceptions of brands.
My guess is there’s not very many Chinese patriots tagging things so far, these are some tags for the Bejing Olympics:
The homepage tells us there are no wrong answers, but I’m sure “kinky sex with oriental she-devils” (in the above example) is not exactly a right answer… some mothers do have ‘em.
Design geek note: It’s a shame browsers don’t handle ligatures. Georgia has a f-i ligature but check out the word film in this brand tag for Kodak
