I spotted this in the feed from Stu’s site earlier this week and it’s popped up again this time from the author himself - a man with quite an interesting job title - Vice President of Experience Design.
The presentation strikes a major chord with me as my professional practice blurs more and more. No longer am I solely a Designer but also have feet in the Information Architecture, Analyst and Development camps. For me this agility makes what I do all the more interesting and, I believe, the results all the more successful.
In a world of out-sourcing and $400 templates there’s no decent business case for just building websites anymore. What will make a difference is delivering seamless, engaging user experiences and developing rich, meaningful content accessible on varied platforms.
One little gem was this:
Fuzzy ≠ Perfect
Something designers and their clients can struggle with is accepting that projects, especially web ones, should never really be 100% done. A good site is something that takes a few risks and constantly evolves with the loving attention of good content and the (occasionally harsh reality) of user feedback. Sadly the all too common scenario is ‘proposal—pitch—build—invoice—wait 2 years—rebuild’ because all the incentives work point in this direction.
Not only professional roles but professional methodologies could benefit from a bit of fuzziness.
